As with most businesses in the late 20th century, moving into the 21st century required a more concerted effort in terms of internet marketing, content and presence. Over the years, carltonfc.com.au - the official website of the Carlton Football Club - has accepted content from a wide variety of volunteer writers:
Bluey (2001-2002)
Comedic observations on the Blues, and the game in general.
Mike & Dan: (2003 - 2009) aka Michael Olsen and Dan Rose
Commencing as writers for Carlton's VFL team in 2003-2004, Mike & Dan moved on to player interviews from 2005 - 2009 (ably assisted by Beau Zlatkovic, Jamie Sanderson, Lucas Gillard and others who may or may not want their name added in due course).
The Ghost of Optus Oval: (2004 - ?) aka Danny Fahey
A little bit of poetry, a little bit of nostalgia, but always passionate.
Blue Skies: (2002 to 2005) aka Garrie Hutchison
A footy writer of old, Garrie brought his optimism to the fore in some of Carlton's darkest hours
FootyGeek: (2004 to 2006) aka Jamie Sanderson
A view of the game from a statistical point of view.
The Buzz: (2005 to 2006) aka Lucas Gillard, Michael Olsen, Beau Zlatkovic and Jamie Sanderson.
Anything and everything, some hit & miss comedy about the Blues.
Bluey (2001-2002)
Comedic observations on the Blues, and the game in general.
Mike & Dan: (2003 - 2009) aka Michael Olsen and Dan Rose
Commencing as writers for Carlton's VFL team in 2003-2004, Mike & Dan moved on to player interviews from 2005 - 2009 (ably assisted by Beau Zlatkovic, Jamie Sanderson, Lucas Gillard and others who may or may not want their name added in due course).
The Ghost of Optus Oval: (2004 - ?) aka Danny Fahey
A little bit of poetry, a little bit of nostalgia, but always passionate.
Blue Skies: (2002 to 2005) aka Garrie Hutchison
A footy writer of old, Garrie brought his optimism to the fore in some of Carlton's darkest hours
FootyGeek: (2004 to 2006) aka Jamie Sanderson
A view of the game from a statistical point of view.
The Buzz: (2005 to 2006) aka Lucas Gillard, Michael Olsen, Beau Zlatkovic and Jamie Sanderson.
Anything and everything, some hit & miss comedy about the Blues.